About us
About:
The Super Rifle is known since 1958 and over the time became very popular in the world.
As early as the 1960s, these jeans were a success. Since the 70s, they become an icon, a cult product.
Legendary Super Rifle jeans are extremely comfortable for work, leisure and dance.
They designed to evoke associations of rifles, westerns, cowboys, and America.
Moreover they became a Ferrari of jeans.
Super Rifle is REBORN under the new ownership to light up this star even brighter.
Our Mission
- To be a jeans-centered fashion brand that is close to our customers.
- To create an exceptional experience for our customers wherever our brand is represented.
- To maintain our passion for product quality and innovative design.
- To lead in product diversity, understanding of the digital world, shopping experience, and brand communications to welcome all.
Our Vision
- To be the market-leading jeans-centered fashion brand with a focus on sustainability wherever Super Rifle is represented
Brand Values
Quality:
- To ensure quality is our brands' top priority.
- To maintain consistently high quality in all the brands' products and services.
Innovativeness:
- To maintain close ties with our customers, stay in line with market trends, and work closely with suppliers to meet our customers’ needs promptly and fully.
Passion:
- To be a customer-driven team that provides excellent products and ensures sustainable growth and market leadership.
Sincerity:
- To keep our promises to our customers, business associates and employees.
- To have a brand culture and managerial approach that values the opinions of all parties.
Respect:
- To take responsibility for the high degree of trust our brand has earned.
- To meet the needs of the various cultures, understandings and values in the world.
